ImageOptim is an excellent choice for anyone that frequently deals with PNG files and GIF animations that just wants something they can drag the files into and have it handle the rest. For the interest of this article, we’ll go over some of the quick and easy solutions we use here at RocketTheme to make images we use on our sites load a bit faster. There’s no question that a professional-grade image editor like Photoshop or even GIMP will get the job done for you. It’s because of this that it’s important to try multiple solutions in order to find the workflow that works best for you and your site. If you reduce the amount of data in each image file, corners get cut and quality is sacrificed. The problem with many of the current image optimization solutions out there is that they degrade the quality of your images significantly. By reducing the file size without significantly impacting an image’s visual appeal, you can achieve faster page load times and lower per-visitor bandwidth usage which will make you and your visitors very happy. One simple and easy solution to this problem is to run your site’s images through an image optimizer. This can quickly bog down your server, increase load times for visitors, and do a number on your bandwidth bill. As sites become increasingly visual, it’s easy to get carried away and add significant amounts of data to each page load. One of the best ways to improve the performance of a sluggish websites comes in the form of image optimization.
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